Monday, June 27, 2016

How To Access Cheap Market Research Data

Accessing marketing research data can be a real pain on the brain. Not to mention burn a whole in the wallet. Market research data is expensive. So how can you find it on the cheap?

Public Stock Press Releases
You'll find valuable market research data in your competitor's own written business plan. Accessing such data is not as hard as it might seem. If your competitor offers public stock, examine corporate investor reports, company newsletters, company press releases and business magazine articles as well as latest online company announcements that may impact the market, company financials, and stock prices.

Comparative Competitive Studies
While public press released can provide enormous amounts of marketing research info regarding companies looking to advance tend to focus on projections whereas providing information regarding current market conditions is limited. That said locate business plans of companies in competition with one another. Often these business plans compare competitors ability to penetrate the market, while examining strategies and outcomes.

Online Business Plan Archives
The best place to find business plans containing market research data is via online business plan archives. These are run and maintained by commercial, education, and government agencies. The least expensive approach are via government agencies providing free business plan archives those interested in starting a small business. The drawback here is that much of that data is dated. (No pun intended.)

Business plan archiving is the number one source of affordable market research data. Find competitive business plans here.

Thursday, June 9, 2016

Morning Person vs Midday Person

So a client asked me if they could still succeed in business despite the fact that they are not a morning person.
I said, "Good question." And then the muse began. 

You're Not A Morning Person If...

  1. You wait for the sun to rise before dragging yourself out of bed.
  2. You mutter the words "morning" to your spouse when getting out of bed, "hello" to the kids at the breakfast table and "have a good day" when stumbling off to work.
  3. You spill your coffee on the way to the car while letting go of some rather choice expletives.
  4. You have to drink a full cup of coffee before you are able to manually insert the ignition key and start the car
  5. You're still half asleep when arriving at work
  6. You still have morning voice at 9am
  7. You still have bags under your eyes at 11:00am
  8. You don't say good morning to passersby until after 12:00pm

Regarding Midday People.
I am well acquainted with presidents of large reputable companies who are obviously not morning people as they often arrive at the office later in the day commuting straight from home. They come in bright eyed and bushy tailed as if they arrived first thing in the morning and then get right to work until late into the evening. It would appear they are able to accomplish their daily objectives with little or no set backs. So from their own perspective being a morning person or lack thereof seems to be of little consequence. 

Regarding Morning People
While suffering few setbacks as midday people there is a flipside to this matter. Many colleagues and constituents of midday people are in fact morning people, and avidly so. That said, if you're trying to get things accomplished within the circle of morning people, being such yourself is bound to be more advantageous on so many levels. Taking that morning call or getting that call through before the workday begins can help offset anticipated obstacles and give your company an advance running start advantage over your langering midday competitors.  

Conclusion of the Matter
Morning or midday, the most important advantage is having a rock solid routine and a daily game plan with the means to fulfill all objectives effectively no matter what kind of person you are. Successful entrepreneurs, thriving companies and major corporations are expertly run using a well thought out business plan that fits the lifestyle, routine and goals of its owners.